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John Griffiths' Podcast
98% Pure Potato - food for planners and strategists
Category: Management & Marketing
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by John Griffiths
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January 19, 2019 11:11 AM PST

the third outing of the podcast looks at today's advertising and advertising issues and where relevant references them against the book 98% Pure Potato written by John Griffiths and Tracey Follows. This week it is that controversial Gillette campaign. We consider 6 levels at which the campaign might be working before settling on Irritation being the most likely and effective way of understanding how it works.

November 30, 2018 10:42 AM PST

A podcast which makes the simple point about the way account planners - even junior ones- can make a major contribution. The best way to introduce planning to clients.

November 23, 2018 09:52 AM PST

There's a dust up at JWT about straight middle aged middle class male white creatives being let go in the interests of diversity. Cue a discussion about the diversity and elitism that clings to advertising and how the first planning agencies addressed that.

November 16, 2018 12:41 PM PST

in this podcast I ask about how digital advertising has got so locked into short term activitation. By contrast the first planners in 1968 discovered the long term effects of advertising and turned TV advertising into a medium whose power is still evident today.

November 09, 2018 11:21 AM PST

Talking about the likeability of advertising - when its useful and when its not. And doing a comparison with the approach to advertising of the first ad agencies with planning departments at Boase Massimi Pollitt and J Walter Thompson. Drawn on interviews used for the book 98% Pure Potato

November 02, 2018 09:07 AM PDT

What I am doing now in the revived podcast is focussing on today's issues for communications looking back to compare how the first planners addressed them. This week the theme is the limits of optimisation. You can of course, find out lots more by getting hold of a copy of 98% Pure Potato but there is plenty of the ancient wisdom via these podcasts.

November 02, 2018 09:02 AM PDT

What I am doing now in the revived podcast is focussing on today's issues for communications looking back to compare how the first planners addressed them. This week the theme is the limits of optimisation. You can of course, find out lots more by getting hold of a copy of 98% Pure Potato but there is plenty of the ancient wisdom via these podcasts.

November 02, 2018 09:01 AM PDT

What I am doing now in the revived podcast is focussing on today's issues for communications looking back to compare how the first planners addressed them. You can of course find out lots more by getting hold of a copy of 98% Pure Potato but there is plenty of the ancient wisdom via these podcasts.

October 27, 2018 04:47 AM PDT

The week account planning started in 1968 with BM@P opening its doors and J Walter Thompson launching its planning department on Nov 1st. Where are we now? I talk about the significance of the beginning and how it differs from today.

May 12, 2018 02:38 AM PDT

something I have been meaning to say for ages - the book 98% Pure Potato started its life in 2012 but it took until 2016 before it came out. So here are some learnings for fledgling authors

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